SHELDON—After starting a revolution in Sheldon’s clothing market, Alicia McDonald is stepping away.
McDonald announced on Sept. 30 she had sold Revolution Consignment, the downtown Sheldon pre-owned clothing and fashion accessory boutique she started eight years ago.
She placed Revolution on the block in July and planned to close by Oct. 31 if no buyer was found.
A group of four bought the store from McDonald and she noted the future shopkeepers are local.
The store’s new name will be Uptown Threads — A Consignment Boutique and more details about the group will be released once the contract closes today (Wednesday, Oct. 9).
McDonald said the new owners gave her a renewed excitement and she will stay on for the rest of the month to help with the transition.
“I’m excited to help these new owners get off the ground, I’m excited to show them what has made us successful the past eight years and I think it is a great combination of people who are going to bring a lot to the table — they each have their own strengths, “McDonald said.
Since announcing her intent to step away, McDonald said she received tremendous support from people.
“I was very humbled with the community’s response to me closing/being for sale,” she said. “I knew it was appreciated, but not to that capacity.”
Although Revolution is her first baby, McDonald wanted to step away so she could spend time with her actual babies — sons Weston, 4, and Holden, who is almost 5 months. She noted motherhood has changed her priorities in life.
“I never thought I’d want to be the field trip mom, but I think that sounds fun,” McDonald said. “Being able to go to the Omaha Zoo with them, being able to show up at their games and their sports — just be present.”
Additionally, McDonald has found success selling Arbonne, a brand that specializes in direct selling natural products to consumers and employs independent consultants in a similar fashion as Avon.
McDonald has sold Arbonne in addition to operating Revolution for the last few years and plans to focus solely on that because of how flexible the hours are.
During her eight years of ownership, Revolution prospered.
After four years of operating in a smaller location at 913 Third Ave. — where the Validation clothing store is located now — she nearly doubled the store’s size by moving to a storefront at 310 Ninth St.
McDonald previously noted the move was bittersweet because her late grandfather Marvin Kamrath of Sheldon helped her set up that first store. And even after she was operating, the retiree would just come in to hang out with her and do busywork.
“It was a really good time for us to bond and he passed about a year ago or so; it was just good memories of having him around,” McDonald said in 2015.
For McDonald, who minored in apparel merchandising, design and production at Iowa State University in Ames, opening Revolution in 2011 was a way to fulfill a dream of hers and fill a need in the community.
“At the time it was a poor economy and I knew businesses like this did well in a poor economy, but I did not guess that I would be doing it eight years later and that it would become as successful as it has,” McDonald said.
The soon-to-be-former shopkeeper also had a role inspiring two other women to open stores in Sheldon.
Validation owner Amy Hagemann and Alissa Jager of Alissa Ryan Boutique worked for McDonald before venturing out on their own.
As she prepares to walk away from her Revolution, McDonald said she will miss working with people the most, especially her regulars whom she has formed bonds with.
“I have forged a lot of relationships and it’s going to be tough to not see some of the people on a regular basis and visit with them,” she said.