SUTHERLAND—Keep Aim Boutique has shot off to a new location for the clothing store in Sutherland, more than a year after opening its doors in Calumet.
The downtown Sutherland site had a soft grand opening on Aug. 28 before hosting a relocation party on Aug. 31. The downtown Calumet location is no longer in operation.
Sisters Jamie Riedemann and Shelly Zimmer opened their first store in Calumet on June 20, 2018. They started exploring the idea of moving to a larger location about six months ago.
“We started off with a really little store — maybe like 250 square feet. We ran out of room really fast,” Riedemann said. “Our screen printing and custom orders really took off. We were looking for a spot where we could bring that into the store because I just did that out of my house prior to.”
The store’s new location — formerly Dr. Becky A. Hustedt’s chiropractic office — at 112 W. Second St. in Sutherland is more than 1,900 square feet. The sisters purchased the building in May and completed their own renovations.
Riedemann would not have imagined needing a bigger location a year ago when Keep Aim Boutique opened. She noticed some buzz around town in anticipation of opening the new location.
“It’s kind of amazing how many more people you get just by moving to a little bit bigger town,” she said. “Calumet is pretty small. We did have a great following over there. It was amazing how many people would drive to Calumet to come shop.”
A new building means new offerings. Keep Aim Boutique added a selection of young children’s clothing and some new brands, including Silver Jeans Co.
“That way, we could offer bootcut denim to everybody,” Riedemann said. “The bootcut denim was a big want from our customers so we found a Silver vendor.”
The store is beginning to transition to a fall lineup, putting many summer items on sale.
“A lot of people are looking for sweaters now because it’s getting colder outside,” Riedemann said. “Your statement pieces like a cardigan with just a layered underpiece is always a staple. We always keep those in stock.”
Online shopping has remained a boon for Keep Aim Boutique.
“In the beginning, it was pretty slow taking off, mainly because nobody really knew we existed,” Riedemann said. “Hopefully, we can continue to make that grow. Who knows, maybe we’ll outgrow this building, too.”
This story originally was published in the Sept. 7, 2019, edition of The South O'Brien Sun.