HAWARDEN—Gypsy Soul has a new home in Hawarden.
Owner Joyce Boyer moved her business, formerly named The Nail Boutique, to the middle of Central Avenue and changed its name in honor of her daughter, Ashley, who died Dec. 3, 2016, of an overdose.
“Gypsy Soul — it is who Ashley was, a free spirit,” Boyer said. “She lived her life on her own terms and she had the biggest heart. She was kind to everyone. No matter how they treated her, she never judged and she had that carefree spirit.”
“I want people to feel that when they walk in here — that this is a place that is fun, there is always laughing here, Boyer continued.
Boyer was planning to celebrate the move to 907 Central Ave., Hawarden, with a ribbon cutting and open house at 10 a.m. Friday, Nov. 8, however that has been postponed and a new date will be announced.
Through Gypsy Soul she offers gel manicures, dips, pedicures and spray tans along with women’s, misses and junior clothing as well as Kancan jeans, shoes and bootees.
Customers can find all the trending styles and a gift for any woman as well as schedule an appointment for a pedicure or manicure at Gypsy Soul.
Boyer has been in the cosmetology business since 2006 when she began her career at Impressions Nails.
She had went back to school after working in the business office of Iowa Lamb in Hawarden for nine years. Boyer was 40 years old when she set out to earn her cosmetology license.
“I wanted to do something different,” she said. “I thought I’d give it a try and see if it works.”
She earned her cosmetology license at Iowa School of Beauty in Sioux City.
“I was the oldest one in the class, so I had goals, had kids and I graduated from there in six months,” Boyer said. “Jessica Waterman gave me the opportunity to rent a little room and I have been doing this ever since.”
For the past four years, Boyer’s business was in the former depot building. While she had nothing but wonderful things to say about the previous location, she is excited for what the new one brings.
“The space is the best thing, I can divide the nail place and boutique and make them separate,” Boyer said. “The windows, the Main Street location — I mean my husband Aaron and I, when we first came to look at this building, he knew right away; he could see it and he said he knew that we were moving.”
Boyer has been at this new location for just over a month and said she can see the move was a good thing for her business.
“There has been so many people who didn’t even know we existed,” she said.
AT A GLANCE:
Business: Gypsy Soul
Owner: Joyce Boyer
Address: 907 Central Ave., Hawarden
Hours: 10 a.m.-5 p.m. Tuesday-Friday, 10 a.m.-2 p.m. Saturday
Facebook: Search “The Nail Boutique”