Earrings and more at Gypsy Soul

Find the perfect earrings to match any outfit at Gypsy Soul in Hawarden. Owner Joyce Boyer (right) will help you decide which set looks best.

HAWARDEN—Gypsy Soul has a new home in Hawarden. 

Free spirited daughter brings name

Stunning photo sure to grab your eye at local boutique in downtown Hawarden. Joyce Boyer changed the name of her boutique to commemorate her daughter Ashley who died too soon.

Owner Joyce Boyer moved her business, formerly named The Nail Boutique, to the middle of Central Avenue and changed its name in honor of her daughter, Ashley, who died Dec. 3, 2016, of an overdose.

Arrows of significance

Denise Harry (left) and Joyce Boyer would love to see you at Gypsy Soul. Naming her business in memory of her daughter Ashley, Boyer also associates arrows with the Gypsy Soul name. The reason behind the arrows is a saying Joyce loves: “An arrow can only be shot by pulling it backward. When life is dragging you back with difficulties, it means it’s going to launch you into something great. So just focus and keep aiming.”


“Gypsy Soul — it is who Ashley was, a free spirit,” Boyer said. “She lived her life on her own terms and she had the biggest heart. She was kind to everyone. No matter how they treated her, she never judged and she had that carefree spirit.”

“I want people to feel that when they walk in here — that this is a place that is fun, there is always laughing here, Boyer continued.

Customers treated right

Jeanene Kuiper of Hawarden tries on a black and white shawl with the assistance of Gypsy Soul owner Joyce Boyer who takes pride in making sure all who leave her boutique are happy and look good in what they are wearing.


Boyer was planning to celebrate the move to 907 Central Ave., Hawarden, with a ribbon cutting and open house at 10 a.m. Friday, Nov. 8, however that has been postponed and a new date will be announced.

Through Gypsy Soul she offers gel manicures, dips, pedicures and spray tans along with women’s, misses and junior clothing as well as Kancan jeans, shoes and bootees.

Gypsy Soul offers something for all

There is something for everyone at Gypsy Soul.


Customers can find all the trending styles and a gift for any woman as well as schedule an appointment for a pedicure or manicure at Gypsy Soul.

Ladies clothes in all sizes in Hawarden

Gypsy Soul on Central Avenue in Hawarden has women’s, misses and junior clothing as well as Kancan jeans, shoes, bootees and much more.


Boyer has been in the cosmetology business since 2006 when she began her career at Impressions Nails.

She had went back to school after working in the business office of Iowa Lamb in Hawarden for nine years. Boyer was 40 years old when she set out to earn her cosmetology license.

“I wanted to do something different,” she said. “I thought I’d give it a try and see if it works.”

She earned her cosmetology license at Iowa School of Beauty in Sioux City.

“I was the oldest one in the class, so I had goals, had kids and I graduated from there in six months,” Boyer said. “Jessica Waterman gave me the opportunity to rent a little room and I have been doing this ever since.”

For the past four years, Boyer’s business was in the former depot building. While she had nothing but wonderful things to say about the previous location, she is excited for what the new one brings.

“The space is the best thing, I can divide the nail place and boutique and make them separate,” Boyer said. “The windows, the Main Street location — I mean my husband Aaron and I, when we first came to look at this building, he knew right away; he could see it and he said he knew that we were moving.”

Boyer has been at this new location for just over a month and said she can see the move was a good thing for her business.

“There has been so many people who didn’t even know we existed,” she said.


Business: Gypsy Soul

Owner: Joyce Boyer

Address: 907 Central Ave., Hawarden

Hours: 10 a.m.-5 p.m. Tuesday-Friday, 10 a.m.-2 p.m. Saturday

Phone: 712-551-4737

Facebook: Search “The Nail Boutique”